About Us

Our vision is to create quality clothing originating from a story whose heritage is as powerful today as the day it was written.

In 1865 at the close of the Civil War, a group of former slaves chose to take possession of a small parcel of land occupied by Union Troops in Edgecombe County, North Carolina. Refusing the OPTION to go back into slavery, they decided to make the best out of the swamp land they acquired. Today, we know this town as Princeville, the first town chartered by former African American slaves in the US. 

Our hope is that as you wear our apparel, you will be inspired to make your mark in history by taking POSSESSION of your freedom and moving forward towards your destiny.

Whatever you may be facing at this juncture in your life; whether you’re at a loss or set back, don’t quit. Take on the resilience and tenacity of these FREED SLAVES. Instead of settling, make your mark in history.